The book was reported as the number 5 bestseller for science at Waterstone'sin the Independent 24 May. Jim undertook the General News Service for the BBC, appearing on local radio for Surrey, Suffolk, Cumbria, Stoke, Shropshire, Scotland, Bristol, Essex, Hereford and Worcester on Wednesday 14 May. Portsmouth News, Jim's local newspaper, published a double page spread on his new book and Jim wrote the Don's Diary column re his experiences of publicising a book for The Times Higher Education Supplement 13th June. He appeared on Talk Sport Radio on 26th May. The book was previewed in Publishing News 8 November2002. A review was published in the Fortean Times where the book was rated 8/10, a review in Focus magazine rated the book 4/5 and an excellent review appeared in New Scientist on 7 June. The Guardian has commissioned a review. .... an excellent introduction to the strangest and most vital of scientific fields ..Tim ChapmanFORTEAN TIMES ...excellent and lavishly illustrated book ....Marcus Chown, NEW SCIENTIST ... one of the better introductions you can buy...Richard Wentk, FOCUS Jim gave a lecture to an audience of 350 at the Royal Institution and to over 300 at the Hay Literary Festival plus led a London pub discussion (sciBAr) on quantum physics. He talked about his book at Ottakars in Portsmouth and at the Cheltenham Science Festival. He is due to take part in the Guildford Book Festival in the autumn.