This retrospective of Jims skateboard art bombards the reader with colorful decks, logos, ad art, ad layouts, photos, and stickers to illustrate the history of skateboarding, from the urethane revolution to the present. Take a ride with an inside view of Phillips Studios, to observe the wacky world of his crazed studio artists and examine their graphic assignments. The story traces the roots of skateboarding with more than half a century of Phillips involvement. It provides insight to the creative evolution of the sport, and worldwide interest in and influence from this California artist.