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Special Events Joe Jeff Goldblatt

Special Events von Joe Jeff Goldblatt

Special Events Joe Jeff Goldblatt


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Zusammenfassung

This text aims to help the reader achieve success through professional relationships and give advice on how to avoid the pitfalls. It presents a framework of five phases of event management: research; design; planning; management; and evaluation.

Special Events Zusammenfassung

Special Events: Best Practices in Modern Event Management Joe Jeff Goldblatt

Once again, Joe Goldblatt leads the way. Special Events is a masterwork of practical advice and professional practice. But it is more than a how-to book: it distinguishes Special Event Management as a unique discipline worthy of study and research. A must-read for every meeting planner! - Gary A. LaBranche, CAE. Vice President, Education and Convention Services, The American Society of Association Executives My copy of the first edition has become dog-eared from extensive use. I think that (this) will be another very successful and highly useful edition that will inspire and enlighten students and professional event planners alike in the creation of successful special events. - Hugh Wakeham, Vice President, Sponsorship and Promotions, Livent Inc. Dr. Goldblatt is a pioneer and the definitive authority in special events management. His book leaves nothing out - it is the most complete treatise on the subject available today. As a specialist and consultant in the equipment rental segment, I recommend that anyone with interests in the industry study this text and keep it on hand for continued reference. - Keith W. Klarin, Publisher, Party Equipment Rental Letter, and Columnist, Party Perfect, Rental Management Magazine Without a doubt, Dr. Goldblatt is one of the most experienced professionals in the growing field of Special Event Management, and this book wonderfully illustrates, for newcomers and veterans alike, the aspects of running a truly flawless event. I will certainly keep a copy of this book close at hand for reference. - Stedman Graham, President & CEO, Gregory Bozell

Über Joe Jeff Goldblatt

About the Author Dr. Goldblatt, CSEP is the founding director of The Event Management Program at The George Washington University, where he has created a one-of-a-kind Event Management Certificate Program and Masters Concentration that has been eagerly embraced by students nationally and internationally. Goldblatt was founding president of the International Special Events Society (ISES), a vital organization composed of the top professionals in special events. He has authored several field related books, including The Dictionary of Event Management with Carol F. McKibben, CSEP (VNR), and was executive producer of his own special events firm in Washington, D.C. where he created such events as presidential inaugurations and galas for foreign governments.

Inhaltsverzeichnis

Introduction to Event Management. ADMINISTRATION. The Five Critical Stages for All Successful Events. Designing the Event Environment. Financial Techniques for Consistent Success. Quality Event Leadership for Staff and Volunteers. COORDINATION. The Production Schedule. Effective Catering Techniques. Audiovisual, Lightning, Sound, Special Effects, and Video. Music and Entertainment. MARKETING. Integrated Marketing. Sponsorship. Cause Related Events. LEGAL, ETHICAL, AND RISK MANAGEMENT. Contracts, Permits, and Licenses. Risk Management Procedures. Ethics. Epilogue. Appendices. Index.

Zusätzliche Informationen

GOR002867452
9780471287452
0471287458
Special Events: Best Practices in Modern Event Management Joe Jeff Goldblatt
Gebraucht - Sehr Gut
Gebundene Ausgabe
John Wiley and Sons Ltd
19970106
400
N/A
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