Despite a general belief that Britain today is a 'consumer society', the history of the consumer revolution is both neglected and controversial. When and how did it happen? What are its consequences for nation, household and individual? This pioneering book examines the changes in the demand and supply of goods and services since 1880; explores the changing experience of shopping, tourism and sport; and considers the impact on a number of key issues for modern Britain - the consolidation of national identity, the creation of a youth culture, the emancipation of women, and the diffusion of class tension.