The book is targeted to aspiring bon vivants, modern metrosexuals, millennials, and hipsters eager to become the new gentleman. Content not only includes quick guides to great drinks, foods, and cigars, but also makes the case for why every real gentleman needs a great flask, a classic pen, and a watch that may not be smart but will make you look and feel like 007. Features short essays on each subject, with classic illustrations accompanying each, all in a handsome package that will evoke thoughts of a trusted old leather-bound book.