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Development and Management of Visitor Attractions John Swarbrooke

Development and Management of Visitor Attractions von John Swarbrooke

Development and Management of Visitor Attractions John Swarbrooke

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Zusammenfassung

Covers the issues in the ever-changing area of tourism. This book includes topics such as the Millennium Dome, national lottery funded projects, international case studies, statistics, examples, and others. It examines the factors that contribute to the success of visitor attractions. It contains theories which are illustrated through examples.

Development and Management of Visitor Attractions Zusammenfassung

Development and Management of Visitor Attractions John Swarbrooke

Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.

New features/topics include:

* The Millennium Dome
* National Lottery funded projects
* International case studies
* Updated statistics and examples

The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

Development and Management of Visitor Attractions Bewertungen

...a well presented publication, which provides a clear and in depth perspective on attraction design.
Hospitality, May 2002

Über John Swarbrooke

John Swarbrooke

Inhaltsverzeichnis

Preface; The context - Introduction; The role of visitor attractions in tourism; The visitor attraction product; The visitor attraction market; The business environment and visitor attractions; The development of visitor attractions - The development process and the role of feasibility studies; Factors influencing the success of visitor attractions; Financing visitor attraction projects; Designing visitor attractions; Project management; The management of visitor attractions - The role of the manager and management styles; The marketing concept; Strategic marketing planning; The implementation of marketing strategies; Human resource management; Financial management; Operations management; Management and the 'greening' of attractions; Managing quality; Managing change and planning for the future; Case studies; The future of visitor attractions; Bibliography and further reading; Index.

Zusätzliche Informationen

GOR002362634
9780750651691
0750651695
Development and Management of Visitor Attractions John Swarbrooke
John Swarbrooke
Gebraucht - Sehr Gut
Broschiert
Taylor & Francis Ltd
20011211
432
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.