Name: Strategy for Tourism von John Tribe (Professor, Professor of Tourism at Surrey University)
SKU: 9781906884079
Price: 18.00 CHF
Availability: InStock

Strategy for Tourism Zusammenfassung

Strategy for Tourism John Tribe (Professor, Professor of Tourism at Surrey University)

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts.

Strategy for Tourism Bewertungen

This text will be an invaluable aid for students seeking to understand strategy and its importance for success in tourism. Written in a highly accessible fashion with a range of international case studies and good diagrams, it provides a comprehensive coverage of all facets of strategy and strikes the right balance between theory and practice: A good read. Professor Leo Jago, Christel DeHaan Tourism and Travel Research Institute, Nottingham University Business School, UK John Tribes Strategy for Tourism insists on the benefits of strategic action, not least in volatile and unpredictable times... [it] has many merits, particularly as it provides a ... rapid overview of the essential elements of strategy in a tourism context. Annals of Tourism Research 37 (2010) (this book is) useful because it clearly focuses on the strategy and uses tourism-related case studies that provide a much greater impact, and an insightful and meaningful discussion on strategies in tourism. Anatolia 22 (2011)
(this book is) useful because it clearly focuses on the strategy and uses tourism-related case studies that provide a much greater impact, and an insightful and meaningful discussion on strategies in tourism. * Anatolia 22 (2011) *

Über John Tribe (Professor, Professor of Tourism at Surrey University)

John Tribe is Professor of Tourism at Surrey University and has taught tourism strategy for 10 years. He is Co-Chair of the UN World Tourism Organisation Education Council, Editor-in-Chief of Annals of Tourism Research and Chair of Editorial Board of Higher Education Academy Network Journal of Hospitality, Leisure Sport and Tourism Education.

Inhaltsverzeichnis

Part I: Strategic Purpose, Chapter 1 Introduction to Strategy, Chapter 2 Mission and Purpose, Chapter 3 Culture and Strategy; Part II: Strategic Analysis,Chapter 4 The External Environment: PEST, Chapter 5 The External Environment: Competition, Chapter 6 The Internal Environment: Capability; Part III: Strategic Choice, Chapter 7 Strategic Options, Chapter 8 Strategic Directions and Methods, Chapter 9 Strategic Evaluation, Chapter 10 Organising and Resourcing, Chapter 11 Managing and Monitoring, Chapter 12 Strategy in Action; Index

Zusätzliche Informationen

Sku

GOR004210058

ISBN 13

9781906884079

ISBN 10

1906884072

Titel

Strategy for Tourism John Tribe (Professor, Professor of Tourism at Surrey University)

Autor

John Tribe (Professor, Professor of Tourism at Surrey University)

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

Goodfellow Publishers Limited

Datum

2010-04-12

Anzahl der Seiten

264

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.