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Creating Experiences in the Experience Economy Jon Sundbo

Creating Experiences in the Experience Economy von Jon Sundbo

Creating Experiences in the Experience Economy Jon Sundbo

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Zusammenfassung

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective.

Creating Experiences in the Experience Economy Zusammenfassung

Creating Experiences in the Experience Economy Jon Sundbo

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated.

Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.

Über Jon Sundbo

Edited by Jon Sundbo, Professor of Business Administration and Innovation, Department of Social Sciences and Business, Roskilde University and Per Darmer, Associate Professor, Department of Organisation, Copenhagen Business School, Denmark

Inhaltsverzeichnis

Contents: 1. Introduction to Experience Creation Per Darmer and Jon Sundbo PART I: EXPERIENCE CREATION DESIGN 2. The Food and Eating Experience Jan Krag Jacobsen 3. Designing Innovative Video Games Erik Kristiansen 4. What makes Rome: ROME? A Curious Traveller's Multisensory Analysis of Aspects of Complex Roman Experiences Bjorn Laursen PART II: MANAGEMENT OF EXPERIENCE CREATION 5. The Backstaging of Experience Production Jon Sundbo and Peter Hagedorn-Rasmussen 6. Entrepreneurs in Music: The Passion of Experience Creation Per Darmer 7. The Urban Innovation Network Geography of Leisure Experiences Flemming Sorensen 8. Experience Offerings: Who or What Does the Action? Connie Svabo PART III: CONSUMER PERCEPTION OF EXPERIENCE CREATION 9. Performing Cultural Attractions Jorgen Ole Baerenholdt, Michael Haldrup and Jonas Larsen 10. On Sense and Sensibility in Performative Processes Henriette Christrup 11. Experience Production by Family Tourism Providers Ann Hartl and Malene Gram Index

Zusätzliche Informationen

GOR009787415
9781847209306
1847209300
Creating Experiences in the Experience Economy Jon Sundbo
Jon Sundbo
Services, Economy and Innovation series
Gebraucht - Sehr Gut
Gebundene Ausgabe
Edward Elgar Publishing Ltd
20080930
272
N/A
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