Promoting Your Cause: A Guide for Fundraisers and Campaigners Karen Gilchrist
This title provides ideas to raise the profile of your organisation, establish a positive reputation, increase awareness of your cause and communicate effectively with your target audience. It covers: defining your audience; printed material; websites; video and audio; using the media; open days, road shows and exhibitions; making a presentation; merchandise; creative packages; and tracking your progress and planning ahead.