Five years after John Berger wrote Ways of Seeing, architect, designer and teacher George Nelson suggested that 90% of people cannot see at all. In this book beautifully updated and introduced by Michael Beirut, Nelson uses his own snapshots and graphics to illustrate the problem and suggest that things could be so much better. A perfect design primer. -Financial Times
The multitalented George Nelson made a name for himself in architecture, industrial design, graphic design, and as the man who brought Charles Eames and Alexander Girard together at Herman Miller, but of his many talents, we believe his writing to be the greatest, and most underappreciated. How to See is the perfect primer for the uninitiated. -Dwell
An education in visual literacy... Phaidon [...] has brought the book back to life with a new design... [Nelson] was convinced that we could learn to read images in the same way we learn to read words: through experience, exposure and practice. How to See is his primer.-JocksAndNerds.com
How to See by George Nelson has been the North Star of design exploration since it was first published in 1977. Now after a full-scale revamp, it's as relevant as ever.-ShortList
A new edition of George Nelson's insightful 1977 book, How to See, shows how visual literacy can be learned - and its teachings have never more been needed... The intention behind this book as admirable and simple... Thankfully the writing style is anything but stuffy and academic... It doesn't even matter what order you read the book in. dip in and out at will. You'll always find an insightful nugget and an entertaining piece of wisdom... It's hard of course to avoid appearing somewhat pompous whilst accusing the general population of being visually illiterate. But this terrific book pulls it off spectacularly well. Buy one. And buy another for your worst client.-Creative Review
Phaidon rereleases George Nelson's nifty 1977 How to See. -New York Magazine
Four decades following its initial publication, and in a world even more saturated with advertising, images, and consumer objects, How to See remains relevant in its consideration of our complacency and the value of paying attention.-Hyperallergic
On the 40th anniversary of its initial release, [George Nelson's] guide to parsing the visual world and cutting through aesthetic pollution is as relevant today as ever.-Surface
A new edition with an introduction by Michael Bierut... Adds fresh design framework. But Nelson's words remain unchanged, still eye-opening today.-Four Season Magazine
This 40th-anniversary edition of the design thinker's classic primer in visual literacy seems more important than ever. -Globe and Mail
