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New Venture Creation Kathleen Allen

New Venture Creation von Kathleen Allen

New Venture Creation Kathleen Allen


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Zusammenfassung

Offers entrepreneurs with the tools to launch a business in a global marketplace. This text introduces the foundations of entrepreneurship and entrepreneurial opportunity which are important to understanding the decisions that entrepreneurs make, and the environment in which they make those decisions.

New Venture Creation Zusammenfassung

New Venture Creation Kathleen Allen

NEW VENTURE CREATION, INTERNATIONAL provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The Fifth Edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-start-up and start-up stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture checklists, and the advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

Inhaltsverzeichnis

PART ONE: THE OPPORTUNITY. 1. Introduction to Entrepreneurship. 2. Becoming an Entrepreneur. 3. Opportunity Creation. 4. Business Concepts and Models. PART TWO: TESTING THE OPPORTUNITY. 5. Analyzing Feasibility. 6. Understanding the Market. 7. Understanding Product Development. 8. Building the Start-up Team. 9. Understanding the Numbers. PART THREE: ORGANIZING THE VENTURE. 10. Creating the Business Plan. 11. Selecting the Legal Entity. 12. Establishing an Ethical & Socially Responsible Business. 13. Structuring an Entrepreneurial Venture. 14. Understanding Production and Operations. 15. Marketing. 16. Understanding Financing. PART FOUR: EVOLVING THE BUSINESS. 17. Understanding Capital. 18. Managing Growth. 19. Managing Change.

Zusätzliche Informationen

GOR006501166
9781439080535
1439080534
New Venture Creation Kathleen Allen
Gebraucht - Sehr Gut
Broschiert
Cengage Learning, Inc
2009-05-30
480
N/A
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