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Crisis Communications Kathleen Fearn-Banks

Crisis Communications von Kathleen Fearn-Banks

Crisis Communications Kathleen Fearn-Banks

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Crisis Communications Zusammenfassung

Crisis Communications: A Casebook Approach Kathleen Fearn-Banks

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.

The fifth edition of Crisis Communications includes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include Police Departments and Community Trust, The Oso Mudslide in Washington, School Shootings: Communications To and For Children, and two additional international case studies - Ebola Strikes Liberia: Firestone Strikes Ebola and Nut Rage and Korean Airlines. Previous case studies no longer in this edition can be found on the book's companion website, which also includes the Instructor's Manual with exercises in crisis responses, guidelines for crisis manual preparation, and other teaching tools: www.routledge.com/cw/fearn-banks.

Looking at both classic and modern cases in real-world situations, Crisis Communications provides students with real-world perspectives and insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses.

Also available for use with this text is the Student Workbook to Accompany Crisis Communications, providing additional discussion questions, activities, key terms, case exercises, and further content for each chapter.

Crisis Communications Bewertungen

Crisis Communications provides a useful text for undergraduates new to the crisis field. Fearn-Banks has supplemented groundbreaking early case studies such as Johnson & Johnson's Tylenol case with defining crisis cases such as Columbine and Katrina and more timely studies such as the international Ebola outbreak and racial crises in the United States. - Dr. Barbara S. Gainey, School of Communication & Media, Kennesaw State University

Crisis Communications: A Casebook Approach integrates the array of concepts necessary for effective crisis response and management: the external and the internal; the organizational and the interpersonal; the strategic and the relational. I use Crisis Communications in my courses because it applies theory to practice, and teaches crisis thinking, not just crisis management. - Dr. Brian Smith, Brian Lamb School of Communication, Purdue University

Crisis Communications has become a well-recognized and leading textbook across Europe as well, which provides an engaging and up-to-date overview of the practice of this fascinating field. The book is a valuable resource for both students and practitioners who wish to explore and understand crisis communication from a practical and professional perspective through insightful and thought-provoking case studies. - Dr. Gyorgy Szondi, Leeds Beckett University, UK and International Business School, Hungary

Über Kathleen Fearn-Banks

Kathleen Fearn-Banks is Professor of Communication in the Department of Communication at the University of Washington.

Inhaltsverzeichnis

1 Crisis Communications Today

2 Crisis Communications Theory

3 Communications to Prevent Crises

4 Communications When the Crisis Strikes

5 Social Media and Crisis Communications

6 Textbook Crises

7 Culture Crises --Domestic

8 Culture Crises: Foreign and International

9 Environmental Crisis

10 Natural Disasters

11 Transportation Crises

12 Product Failure and Product Tampering

13 Death and Injury

14 The Crisis Communications Plan

Appendices:

Generic Crisis Communications Plan for a Large Company

Crisis Communications Plan for Seattle's Union Gospel Mission

Crisis Communications Plan for a Fictitious Small Business

Zusätzliche Informationen

GOR013570324
9781138923744
1138923745
Crisis Communications: A Casebook Approach Kathleen Fearn-Banks
Kathleen Fearn-Banks
Routledge Communication Series
Gebraucht - Sehr Gut
Broschiert
Taylor & Francis Ltd
2016-08-04
424
N/A
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