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Packaging the Presidency Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, Annenberg School for Communication, University of Pennsylvania)

Packaging the Presidency von Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, Annenberg School for Communication, University of Pennsylvania)

Packaging the Presidency Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, Annenberg School for Communication, University of Pennsylvania)

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Zusammenfassung

Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.

Packaging the Presidency Zusammenfassung

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, Annenberg School for Communication, University of Pennsylvania)

Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.

Packaging the Presidency Bewertungen

From previous editions: `For an informative and scrupulously detached treatment of this undoubtedly critical aspect of modern politics, Packaging the Presidency seems to me definitive.' Washington Post Book World
`Jamieson...knows her subject backward and forward. There is nowhere else I know where one can learn as much, and trust so well, to a balanced judgment of the past generation of political advertising.' The Philadelphia Inquirer
'This exhaustive study may well prove to be of absorbing interest to psephologists who argue that politicians in their campaigns do nothing more than employ enthymematic syllogisms.' The Press (New Zealand)

Über Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, Annenberg School for Communication, University of Pennsylvania)

Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.

Zusätzliche Informationen

GOR005438077
9780195089424
0195089421
Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, Annenberg School for Communication, University of Pennsylvania)
Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, Annenberg School for Communication, University of Pennsylvania)
Gebraucht - Gut
Broschiert
Oxford University Press Inc
19960912
604
N/A
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