Name: E-Commerce 2016: Business, Technology, Society, Global Edition von Kenneth C. Laudon
SKU: 9781292109961
Price: 11.00 CHF
Availability: InStock

E-Commerce 2016: Business, Technology, Society, Global Edition Zusammenfassung

E-Commerce 2016: Business, Technology, Society, Global Edition Kenneth C. Laudon

For undergraduate and graduate courses in business.

Understanding The Vast And Expanding Field of E-Commerce

Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

Inhaltsverzeichnis

1. The Revolution Is Just Beginning

2. E-commerce Business Models and Concepts

3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform

4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

5. E-commerce Security and Payment Systems

6. E-commerce Marketing and Advertising Concepts

7. Social, Mobile, and Local Marketing

8. Ethical, Social, and Political Issues in E-commerce

9. Online Retailing and Services

10. Online Content and Media

11. Social Networks, Auctions, and Portals

12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

Zusätzliche Informationen

Sku

GOR007768028

ISBN 13

9781292109961

ISBN 10

1292109963

Titel

E-Commerce 2016: Business, Technology, Society, Global Edition Kenneth C. Laudon

Autor

Kenneth C. Laudon

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

Pearson Education Limited

Datum

2016-03-17

Anzahl der Seiten

912

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.