Product and service buyers are more educated than they've ever been. People tired long ago of "sales pitches". As a salesperson, you've already been through Sales 101. This book takes you there and beyond. This book explores the cutting edge of persuasive selling. This book isn't for salespeople stuck in tradition, but those who embrace the new, and implement the strategies that will make them the superstars of tomorrow. Unlike traditional sales books, you won't find canned closes or regurgitated and repackaged advice. You'll learn: *How to buy back the sale *Group strategies for mass influence *The brutal truth about Value Driven Selling *Sales Management secrets of today's Top Sales Managers "I don't care how many sales books you've read in your life - I can guarantee you will walk away from this book with some deadly powerful new tactics you've never heard of. I did. The Praise/Criticism tactic alone is one of the most powerful ideas I've ever been presented." Mark Joyner, #1 Best-Selling Author of "Simpleology"