You're a leadership coach, not a salesperson! How do you build a thriving business working with Blue Chips? The Leadership Coaching Alligator Handbook will help you: * Connect with leaders in Blue Chips * Switch them on to the value of your leadership coaching * WIN business with them * WIN business with other leaders in the same company * Build long-term relationships and WIN business year-on-year * Proactively use referrals to WIN business in other companies You can achieve all this by playing to your strengths as a coach. No need to reinvent yourself as a marketing professional. You'll enjoy growing your business as much as you enjoy coaching your clients!