CONTENTS
Introduction
1. FUNKY TIMES
The battle of the brains
The third knowledge revolution
Revolutions revisited
Funky business is truly global
Funky business means more competition for everything everywhere
Funky business requires a creative search for differentiation
Funky business requires organisational innovation
Funky business puts management and leadership centre stage
Funky business gives us the power
Into the funky future
2. FORCES OF FUNK
Technology: the endless riff
Digital data
Digital dreams
Institutions: remaking the mausoleums
The institution of capitalism
The nation state
Political parties
The eternal enterprise
The family
Values: from telescopes to kaleidoscopes
Working values
Fusion in the global village
Spiritual emptiness
Deregulating life: condemned to freedom
Coping with chaos
3. FUNKY VILLAGE
The surplus society
Market mania
Senseless supply
Costless communication
The return of the demanding customer
Competing for attention
Now: the real-time society
The age of auctions
Softwhere: the brain-based society
Competence-based competition
Everywhere: the linked society
The Far West
The Far East
The Close(d) East
Near here
Etc.
Leaders and laggards
The mighty termites
The blurred society
The fragmented society
Polarisation
Tribalisation
Individualisation
The hy-phe-na-ted society
The winner takes all
Recipe-based competition
4. FUNKY INC.
Funky Inc. is focused
Narrow focus
Hollow focus
Targeted focus
Funky Inc. is leveraged
Internal leverage
Industrial leverage
International leverage
Funky Inc. is innovative
Innovate through reinventing strategy
Innovate through speed
Innovate through smartness
Ignoring and listening to customers
Combining heterogeneity and homogeneity
Funky Inc. is heterarchical
The funky model
Seven features of the funky firm
A recipe for success?
5. FUNKY U
Meaningful leadership
Direction spin me
Experimentation forgive me
Education develop me
Personalisation see me
Coming out
Be unique
Incorporate
Get connected
Dreamanagement
6. FEELING FUNKY
Wet dreams are made of this
From location to organisation
The last taboo
Infinite innovation
Sensational strategies
Building the emotional enterprise
The average never ever wins
Credits