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Business Management Study Guide: Oxford IB Diploma Programme Lloyd Gutteridge

Business Management Study Guide: Oxford IB Diploma Programme von Lloyd Gutteridge

Business Management Study Guide: Oxford IB Diploma Programme Lloyd Gutteridge


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Zusammenfassung

Solidify all the key concepts for the new 2014 syllabus. This comprehensive Study Guide helps learners focus on crucial concepts, reinforcing all the essential theory. Breaking down complex ideas into clear, manageable models, it provides a supportive framework for developing higher level comprehension. Support for concept-based learning included.

Business Management Study Guide: Oxford IB Diploma Programme Zusammenfassung

Business Management Study Guide: Oxford IB Diploma Programme Lloyd Gutteridge

Solidify all the key concepts for the new 2014 syllabus. This fully comprehensive Study Guide helps learners focus on crucial concepts, reinforcing all the essential theory. Breaking down complex ideas into clear, manageable models, it provides a supportive framework for developing higher level comprehension. Fully supporting the new concept-based learning approach, detailed assessment support is integrated to help progress learners to higher attainment levels. *Build complete confidence on all the key topics - fully comprehensive coverage of the new 2014 syllabus *Cement understanding of complex ideas - focused approach simplifies complicated concepts *Progress student achievement - clear frameworks deepen comprehension and develop higher level understanding *Drive assessment confidence - integrated exam support clarifies the requirements and strengthens exam potential *Engage learners in the concept-based approach - material is linked to real-world concepts, with exercises that build confident thinking skills *Clear and accessible language supports EAL learners About the series: Reinforce student understanding of all the crucial subject material. Fully comprehensive and matched to the most recent syllabuses, these resources provide focused review of all important concepts, tangibly strengthening assessment potential.

Inhaltsverzeichnis

Introduction and acknowledgements Quick start guide 1.1: Introduction to business management 1.2: Types of organization 1.31.41.3: Organizational objectives 1.4: Stakeholders 1.5: The external environment 1.6: Growth and evolution 1.7: Organizational planning tools (HL only) 2.1: Functions and evolution of HR management 2.2: Organizational structure 2.3: Leadership and management 2.4: Motivation 2.5: Organizational culture 2.6: Industrial or employee relations (HL only) 3.1: Sources of finance 3.2: Cost and revenue 3.3: Break-even analysis 3.4: Final accounts (some HL only) 3.5: Profitability and liquidity ratio analysis 3.6: Efficiency analysis (HL only) (A02-A04) 3.7: Cash flow 3.8: Investment appraisal (some HL only) 3.9: Budgets (HL only) 4.1: The role of marketing 4.2: Marketing planning (including the four Ps) 4.3: Sales forecasting (HL only) 4.4: Market research 4.5: The four Ps (product, price, promotion and place) 4.6: The extended marketing mix of seven Ps (HL only) 4.7: International marketing (HL only) 4.8: E-commerce 5.1: The role of operations management 5.2: Production methods 5.3: Lean production and quality management (HL only) 5.4: Location analysis 5.5: Production planning (HL only) 5.6: Research and development (HL only) 5.7: Crisis management and contingency planning (HL only) IB Learner profile activities: new lines of inquiry 6: External and internal assessment - guidance IB Business Management practice questions with suggested answers Further assessment guidance unit linking contexts to concepts and content for section CHL and SL paper 2 References and further reading

Zusätzliche Informationen

GOR010066470
9780198392828
0198392826
Business Management Study Guide: Oxford IB Diploma Programme Lloyd Gutteridge
Gebraucht - Sehr Gut
Broschiert
Oxford University Press
20140925
160
N/A
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