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Ten Steps to Fundraising Success Mal Warwick

Ten Steps to Fundraising Success von Mal Warwick

Ten Steps to Fundraising Success Mal Warwick

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Zusammenfassung

Offering an approach to mission-based strategic planning, this title includes an step-by-step approach to selecting and implementing fundraising strategies, along with a CD. The worksheets in the Cd can be reused each time the strategic plan is revisited, to enable electing and crafting strategic plans on the page, and analyze the results.

Ten Steps to Fundraising Success Zusammenfassung

Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization Mal Warwick

A hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning!

In Ten Steps to Fundraising Success, two of the country's leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach. The workbook and CD-ROM -- which can be used independently or in conjunction with The Five Strategies for Fundraising Success -- offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.

Ten Steps to Fundraising Success Bewertungen

Fundraising success comes when you pick one fundraising strategy and pursue it with single-minded determination. (New Directions in Philanthropy, 1/02)

Über Mal Warwick

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

Stephen Hitchcock is president of Mal Warwick & Associates, Inc. His columns appear regularly in Contributions, and he is a columnist and contributing editor for the newsletter Successful Direct Mail and Telephone Fundraising. Hitchcock is the coauthor of The Hands-On Guide to Fundraising Strategy and Evaluation.

Inhaltsverzeichnis

Figure, Tables, and Exercises.

Acknowledgments.

About the Authors.

Introduction: Before You Take Your First Step.

Step One: Assess Your Organization's Current Fundraising Efforts.

Step Two: Assess the Fundraising Strengths and Weaknesses of Your Board Members and Staff.

Step Three: Assemble the Team to Select the Best Fundraising Strategy.

Step Four: Weigh the Costs and Benefits of the Five Strategies for Fundraising Success.

Step Five: Choose the Fundraising Strategy That's Right for Your Organization's Mission.

Step Six: Set Fundraising Goals That Support Your Fundraising Strategy.

Step Seven: Turn Fundraising Goals into Achievable Objectives.

Step Eight: Choose the Right Tactics for Your Fundraising Strategy and Goals.

Step Nine: Create a Master Calendar and Keep on Track.

Step Ten: Measure Your Organization's Progress.

Glossary of Key Terms.

How to Use the CD-ROM.

Zusätzliche Informationen

GOR004453637
9780787956745
0787956740
Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization Mal Warwick
Mal Warwick
The Mal Warwick Fundraising Series
Gebraucht - Sehr Gut
Broschiert
John Wiley & Sons Inc
2001-10-30
160
N/A
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