Mein Konto
Login Anmeldung
Alles
Warenkorb
Neuesten Trends
Belletristik
Sachbücher
Kinderbücher
Seltene Bücher
Musik
DVD & Blu-Ray
Kategorie
Wunschlisten
Warenkorb
Alles
Kostenloser Versand
Trustpilot
Unsere Operationen sind klimaneutral

Selling the Economic Miracle Mark E. Spicka

Selling the Economic Miracle von Mark E. Spicka

Selling the Economic Miracle Mark E. Spicka

13.50
Zustand - Sehr Gut
Nur noch 1
Sehr Gut

Zusammenfassung

Through an examination of election campaign propaganda and various public relations campaigns, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.

Selling the Economic Miracle Zusammenfassung

Selling the Economic Miracle: Economic Reconstruction and Politics in West Germany, 1949-1957 Mark E. Spicka

Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.

Selling the Economic Miracle Bewertungen

Spicka's conclusions are insightful and plausible; his arguments are logical and stringent. His research foundation, comprising varied sources, is solid; he ...supports his text with many instructive pictures... Also informative are the detailed and convincing explanations of how American campaigning techniques and public relations strategies were combined with older national German practices...Altogether, Spicka has produced a sound, informative study. * Business History Review

For anyone interested in West-German politics and campaign practices during the 1950s, this well-researched monograph will be required reading. * German Studies Review

Spicka has mad a valuable contribution to our understanding of West Germany's first decade. * American Historical Review

Über Mark E. Spicka

Mark E. Spicka is Associate Professor of History at Shippensburg University in Pennsylvania. He received his Ph.D. from Ohio State University and was a Fulbright Scholar in Germany in 1996/1997.

Inhaltsverzeichnis

List of Illustrations
Acknowledgments
List of Acronyms

Introduction

Chapter 1. Origins of the Social Market Economy and the Currency Reform of 1948
Chapter 2. Market or Planned? The 1949 Bundestag Election
Chapter 3. The Korean Crisis, the Social Market Economy, and Public Opinion
Chapter 4. Public Relations for the Social Market Economy: Die Waage
Chapter 5. Creating a CDU/CSU Public Relations Machine: The 1953 Bundestag Election
Chapter 6. The Triumph of the Economic Miracle: The CDU/CSU and the 1957 Bundestag Election

Conclusion

Bibliography
Index

Zusätzliche Informationen

GOR008486048
9781845452230
1845452232
Selling the Economic Miracle: Economic Reconstruction and Politics in West Germany, 1949-1957 Mark E. Spicka
Mark E. Spicka
Monographs in German History
Gebraucht - Sehr Gut
Gebundene Ausgabe
Berghahn Books
20070801
304
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.