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Sun Tzu and the Art of Business Mark R. McNeilly (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill)

Sun Tzu and the Art of Business von Mark R. McNeilly (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill)

Sun Tzu and the Art of Business Mark R. McNeilly (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill)

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Zusammenfassung

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.

Sun Tzu and the Art of Business Zusammenfassung

Sun Tzu and the Art of Business: Six Strategic Principles for Managers Mark R. McNeilly (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill)

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Sun Tzu and the Art of Business Bewertungen

A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address. * David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM *

Über Mark R. McNeilly (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill)

Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He is also an Adjunct Professor at UNC's Kenan-Flagler Business School. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC and was a featured commentator in the History Channel's special on The Art of War. He lives in Cary, North Carolina.

Inhaltsverzeichnis

CONTENTS ; Introduction ; 1. Win All Without Fighting: Capturing Your Market Without Destroying It ; 2. Avoid Strength, Attack Weakness: Striking Where They Least Expect It ; 3. Deception and Foreknowledge: Maximizing the Power of Market Information ; 4. Speed and Preparation: Moving Swiftly To Overcome Your Competitors ; 5. Shape Your Opponent: Employing Strategy To Master the Competition ; 6. Character-Based Leadership: Providing Effective Leadership in Turbulent Times ; 7. Putting The Art of Business into Practice ; Notes ; Suggested Readings ; Original Translation by Samuel B. Griffith ; Bibliography

Zusätzliche Informationen

GOR008823755
9780199782918
0199782911
Sun Tzu and the Art of Business: Six Strategic Principles for Managers Mark R. McNeilly (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill)
Mark R. McNeilly (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill)
Gebraucht - Sehr Gut
Broschiert
Oxford University Press Inc
20120126
344
N/A
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