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Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market Mark Thompson

Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market von Mark Thompson

Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market Mark Thompson


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Zusammenfassung

For entrepreneurs, aspiring leaders, and corporate executives alike, this fast-moving and engaging guide reveals the seven powerful principles behind every great business.

Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market Zusammenfassung

Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market Mark Thompson

No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible, practical and proven to deliver results.

Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to:

  • Become a great leader - get superior results from everyone around you
  • Attract and keep great people - build peak-performing teams
  • Develop a great business plan - structure your business to maximize every resource
  • Offer a great product or service - identify exactly whatyour market needs
  • Deliver superior customer service - make service your key competitive advantage
  • Create a great marketing plan - position your business as the preeminent provider
  • Perfect your sales process - motivate customers to buy again and again

Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.

Über Mark Thompson

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Inhaltsverzeichnis

Contents

Foreword by Frances Hesselbein xiii

Preface by Marshall Goldsmith xv

Acknowledgments xvii

I N T RODUCTION x x i

CHAPTER 1

Become a Great Leader 1

CHAPTER 2

Develop a Great Business Plan 35

CHAPTER 3

Surround Yourself with Great People 61

CHAPTER 4

Offer a Great Product or Service 91

CHAPTER 5

Design a Great Marketing Plan 115

CHAPTER 6

Perfect a Great Sales Process 148

CHAPTER 7

Create a Great Customer Experience 178

APPENDIX

Now, Build a Great Life! 205

Index 215

Zusätzliche Informationen

GOR012027158
9780814416976
0814416977
Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market Mark Thompson
Gebraucht - Wie Neu
Gebundene Ausgabe
HarperCollins Focus
20101216
256
N/A
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