For anyone who buys own-brand food and wine from supermarkets, and who wants to choose the best products in terms of taste, health, and value for money, this book lists over 2,000 commonly purchased products and rates them on quality and price. The booming sector of the own-branded label market continues to grow and this can be a minefield for the consumer. Martin Isark has the perfect solution with this new guide that tells the supermarket brand buyer how to choose between the vast range of brands that exist today. This book is divided into twenty-three sections and each includes between five and fifteen core products. The leading consumer brand name is included as a control and then the products are compared by supermarket own label. There are ten supermarkets in total, but not every product will have an own-label from each supermarket. The listings include a tasting note from the author and score based on quality and value for money, plus the normal retail price and weight. Useful consumer health information (e.g. salt, sugar, fat, RDA, vitamin content, caffeine, alcohol, plus vegan and coeliacs information) is also featured throughout the book.