Damon Albarn was the frontman of Blur and the face of Britpop. While his peers have gradually fallen by the wayside, Albarn has survived Britpop to completely re-invent himself as the mastermind behind the global phenomenon that is The Gorillaz. With his eclectic solo projects - such as the currently much-revered The Good, The Bad and the Queen - he has proven that he is one of British music's most respected, innovative and important personalities. This book - the first ever biography of Albarn - covers his multiple musical personas in depth, with first-hand interviews by those close to Albarn in his formative years, as well as social and musical context that covers the Britpop era and Albarn's re-emergence as the Godfather to the i-Pod generation.