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Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline Marylou Tyler

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline von Marylou Tyler

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline Marylou Tyler


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Zusammenfassung

The proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as "Silicon Valley's sales bible" (Inc.com)

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline Zusammenfassung

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline Marylou Tyler

The proven system for B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as "Silicon Valley's sales bible" (Inc.com)

If your organization's success is driven by B2B sales, this powerhouse of a book shows you how to generate new opportunities, build sales consistently, and focus on high revenue accounts with higher probability. It's the most reliable and predictable prospecting system available, developed by the coauthor of the bestselling Predictable Revenue and the author of the international bestseller How to Deliver a TED Talk.

Following a proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine. You'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve revenue goals-quickly, efficiently, and predictably. As a bonus, you'll receive full online access to sample materials, worksheets, blueprints, and more.

If you are a business professional tasked with new business development, revenue generation, diversifying marketing lead generation channels, selling into disruptive markets, and justifying marketing ROI, Predictable Prospecting will be an invaluable resource.

Über Marylou Tyler

Marylou Tyler is a Fortune 1,000 consultant, sales trainer, business speaker, and coauthor of the bestselling Predictable Revenue.

Jeremey Donovan is Head of Sales Strategy at Gerson Lehrman Group (GLG) and author of the international bestseller How to Deliver a TED Talk.

Inhaltsverzeichnis

Foreword by Aaron Ross ix

Acknowledgments xiii

Introduction: Turning Unpredictable into Predictable 1

Part I: Target

Chapter 1: Internalizing Your Competitive Position 9

Chapter 2: Developing an Ideal Account Profile 31

Chapter 3: Crafting Ideal Prospect Personas 45

Part II: Engage

Chapter 4: Crafting the Right Message 61

Chapter 5: Getting Meetings Though Prospecting Campaigns 85

Chapter 6: (Dis-) Qualifying Prospects 127

Part III: Optimize

Chapter 7: Measuring and Optimizing Your Pipeline 147

Chapter 8: Leveraging the Right Tools 165

Chapter 9: Managing Sales Development Professionals 173

Chapter 10: Twelve Habits of Highly Successful SDRs 193

Conclusion: The Future of Predictable Prospecting 203

Appendix: Quick Guide to Predictable Prospecting 205

Notes 219

Index 225

Zusätzliche Informationen

GOR008911176
9781259835643
1259835642
Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline Marylou Tyler
Gebraucht - Sehr Gut
Gebundene Ausgabe
McGraw-Hill Education
2016-09-16
256
N/A
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