This book comes at a time when we are asking searching questions: How exactly do we earn the loyalty, trust and commitment of our people? How do we balance the needs of our organisations to do more with less with the need to create environments in which people can grow, develop and achieve their aspirations? The answers lie within each of those through whom so much can be achieved. This book is the key to unlocking them. --Gareth Ford, Training & Development Manager, Atkins Perfect Timing! Amongst the vast selection of coaching literature, this book is powerful in 3 ways. It has the potential to engage even the most ardent cynic to have a go It releases a well-timed boost to existing passionate believers of coaching It is invaluable to anyone with responsibility for managing, training and development, with well thought-out strategic and realistic approaches to creating and implementing a coaching culture in any business. --Fiona Green, Training Manager, ScS Upholstery plc How much of your team's full potential do you see at work? 90%? 30%? 60%? Many of us simply don't know. In a world of relentless change is it any wonder that so much can interfere with how well we perform at work. In a practical approach Matt Somers explores how coaching can be used to release that potential. Matt recognises that the reaction in the work place to coaching can range from mild apathy to downright hostility. It is this firm grip on reality that considerably increases the reader's chances of becoming a successful coach. In today's business environment ignore the principles and ideas embodied in this book at your peril! --Simon Hepinstall, Chief Executive, Storey Carpets Limited This is an extremely practical book underpinned by a powerful coaching model that is carefully defined and applied throughout. Matt's candid and insightful approach provides accessible information for those new to coaching and those wanting to refine their coaching approach. There are number of coaching texts emerging onto the scene and it is refreshing to see a book so grounded in managerial and organizational reality. --Jane Turner, Programme Director - Coaching, Newcastle Business School,Northumbria University