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Designing and Managing a Research Project Michael J. Polonsky

Designing and Managing a Research Project von Michael J. Polonsky

Designing and Managing a Research Project Michael J. Polonsky

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Zusammenfassung

'Designing and Managing a Research Project is a great resource for students at all levels who are new to research and need to breakdown the vernacular to better understand the simple ways to gather data' - Julie M. Bjorkman, Benedictine University

Designing and Managing a Research Project Zusammenfassung

Designing and Managing a Research Project: A Business Student's Guide Michael J. Polonsky

This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.

Designing and Managing a Research Project Bewertungen

Excellent guide to approaching a formal research project. Authors provide numerous value-added tables, checklists, and thought-provoking questions that engage and support readers. -- Craig Barton
Designing and Managing a Research Project is a great resource for students at all levels who are new to research and need to breakdown the vernacular to better understand the simple ways to gather data. -- Julie M. Bjorkman

Über Michael J. Polonsky

Michael Jay Polonsky (Ph.D) is an Alfred Deakin Professor and Chair in Marketing within the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a Ph.D from the Australian Catholic University, two master's degrees- from Rutgers University and Temple University-as well as a BS from Towson State University. Michael's areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has published extensively across these areas authoring or co-authoring over 140 journal articles and presented more than 140 presentations at national and international conferences. David S. Waller (Ph.D) is a Senior Lecturer in Marketing at the University of Technology Sydney, Australia. David was born and raised in Sydney and, after working in the banking and film industries, taught at a number of universities in Australia, including the University of Newcastle, the University of New South Wales, and Charles Sturt University. David has a Bachelor of Arts from the University of Sydney, a Master of Commerce from the University of New South Wales, and a Ph.D from the University of Newcastle. His research interests include advertising agencies, agency- client relationships, controversial advertising, international advertising, and marketing education. David has published a wide range of journal articles, including the Journal of Advertising, Journal of Advertising Research, European Journal of Marketing, and Journal of Business Ethics, primarily relating to advertising and marketing communication, and is a regular presenter at academic conferences. He has also authored/co-authored a number of university-level textbooks and workbooks which are used in several countries.

Inhaltsverzeichnis

Part I: The Foundations Chapter 1: Introduction What Is Research? How a Research Project Fits Within Your Business Education Overview of the Book Online Support Materials Real World Examples Case Study Chapter Questions References Chapter 2: Choosing a Topic Has the Topic Been Assigned? Steps in Choosing a Topic Project Checklist Case Study Chapter Questions References Chapter 3: The Role of the Supervisor Understanding Your Supervisor What Is the Role of a Supervisor? Selecting a Supervisor Other Supervisor Arrangements Ground Rules and Expectations Conclusion Project Checklist Case Study Chapter Questions References Chapter 4: Group Dynamics and the Role of Conflict Group Work and Conflict Positive and Negative Conflict General Causes of Conflict Conflict Stimulation Managing Conflict Conclusion Project Checklist Case Study Chapter Questions References Further Reading Chapter 5: Ethical Considerations What Is Human Intervention? Codes of Ethical Conduct/Practice Ethical Philosophies Ethical Issues to Consider Plagiarism, Academic Fraud and Misrepresenting the Results Technology Issues Conclusion Project Checklist Case Study Chapter Questions References Part II: Undertaking the Research Chapter 6: Planning the Research Project Importance of Planning The Research Process The Research Proposal Managing the Research Process Budgeting Conclusion Project Checklist Case Study Chapter Questions References Chapter 7: Literature Review What Is a Literature Review? How Can Literature Be Used? Where to Obtain Literature How to Write a Literature Review Referencing Managing Your References Project Checklist Case Study Chapter Questions References Chapter 8: Data Gathering Factors to Evaluate Data-Gathering Methods Types of Research Data Secondary Data Primary Data Mixed Methods Sampling Methods Research Errors Conclusion Project Checklist Case Study Chapter Questions References Appendix 8.1. Statistical Agencies Chapter 9: Qualitative Data Analysis Qualitative Data Collection Methods Implementation Analysis and Interpretation Conclusion Project Checklist Case Study Chapter Questions References Chapter 10: Quantitative Data Analysis Hypotheses, Errors, and Significance Empirically Examining Data Basic Analysis Basic Associations Basic Causal Relationships Introducing Advanced Techniques Conclusion Project Checklist Glossary Case Study Chapter Questions References Further Reading Chapter 11: Establishing Recommendations Describing the Results Discussion and Interpretation Research Implications Recommendation Guidelines Limitations Future Research Project Checklist Case Study Chapter Questions References Part III: Communicating the Results Chapter 12: Presenting the Results Ways to Present Research Findings Numerical Tables APA Style Charts and Graphs Pictures Maps Quotations Conclusion Project Checklist Case Study Chapter Questions References Chapter 13: Writing the Report Written Communication When to Write? Types of Reports Structure of a Project Report APA Standards Conclusion Project Checklist Case Study Chapter Questions References 14.Oral Presentations Before the Presentation The Presentation Wrapping Up Groups and Group Members in Presentations Video Presentations Conclusion Project Checklist Case Study Chapter Questions References 15.Concluding Remarks Some Final Hints for Those Undertaking a Project Case Study (Epilogue) Index About the Authors

Zusätzliche Informationen

GOR008007383
9781452276564
1452276560
Designing and Managing a Research Project: A Business Student's Guide Michael J. Polonsky
Michael J. Polonsky
Gebraucht - Sehr Gut
Broschiert
SAGE Publications Inc
20140619
352
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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