Fractional geometry posits that a natural visual complexity can arise from iteration of simple rules and simple shapes. An Eye for Fractals is a fascinating study of the converse premise: that natures complexity implies an underlying simplicity that can be traced back to fractal geometry.The book effectively integrates art with science, illustrating the natural occurrence of mathematics and geometry in lava flows, kelp beds, cloud formations and aspen groves. The book is enhanced with more than 150 photographs and drawings, including some color illustrations. An Eye for Fractals is a beautiful introduction to fractal geometry, a graphic, visual approach that should appeal to all who feel the fascination of this artful mathematics.