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Strategic Management in the Hospitality Industry Michael Olsen

Strategic Management in the Hospitality Industry von Michael Olsen

Strategic Management in the Hospitality Industry Michael Olsen


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Zusammenfassung

This text on strategic management focuses exclusively on the hospitality industry, detailing the systemic foundations of strategies and their implementation. The text examines the principles behind strategies, as well as their content and function.

Strategic Management in the Hospitality Industry Zusammenfassung

Strategic Management in the Hospitality Industry Michael Olsen

This is the only strategic management book to focus specifically on the hospitality industry. Through critical analysis of quantitative data, this book clearly shows how to identify internal strengths and weaknesses in an organization. The authors examine the effects of structure, leadership, and culture on management decision-making.

Über Michael Olsen

MICHAEL OLSEN, PhD, is Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University in Blacksburg, Virginia. JOSEPH WEST, PhD, serves as Department Chairman of Hospitality Administration in the College of Business at The Florida State University and as Director of the Hospitality Education Program at the Department of Business and Professional Regulation of the State of Florida. ELIZA CHING-YICK TSE, PhD, is Associate Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University in Blacksburg, Virginia.

Inhaltsverzeichnis

Strategic Management in the Hospitality Industry; Thinking Strategically: A Working Model; Environmental Assessment: Conceptual Tools; Environmental Scanning: Indentifying Forces Driving Change; Choosing Competitive Methods: Portfolios of Products and Services; Core Competencies as Competitive Methods; Strategy Implementation: Realizing Intended Strategy; Integrating Strategic Change: Realizing Intended Strategy; Managing Service Quality; Globalization, Multinationals, and Corporate Strategies; Leadership and Strategy: Challenges for Tomorrow's Manager; Appendix; Index.

Zusätzliche Informationen

GOR003723659
9780471292395
0471292397
Strategic Management in the Hospitality Industry Michael Olsen
Gebraucht - Sehr Gut
Gebundene Ausgabe
John Wiley and Sons Ltd
1998-10-12
400
N/A
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