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Fashion Entrepreneurship Michele M. Granger

Fashion Entrepreneurship von Michele M. Granger

Fashion Entrepreneurship Michele M. Granger

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Zusammenfassung

Provides a background in entrepreneurship for apparel, accessories, textiles and home furnishings business development. In addition, this text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating procedures, human resource development and financing.

Fashion Entrepreneurship Zusammenfassung

Fashion Entrepreneurship: Retail Business Planning Michele M. Granger

This text provides a background in entrepreneurship for apparel, accessories, textiles and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating procedures, human resource development and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies and service firms in the apparel and soft good sectors. The last chapter of the text presents a sample business plan.

Über Michele M. Granger

Michele Granger is department head and an associate professor in the Consumer and Family Studies Department at Southwest Missouri State University in Springfield,Missouri. Her involvement in business and fashion outside of the college includes membership in The Fashion Group International and the International Textiles and Apparel Association, for which she was a recipient of the Special Recognition of Outstanding Fashion Merchandising Education Award. She is also the author of The Fashion Intern. Tina Sterling is owner and President of Core Connection, Inc., a consulting firm specializing in business planning, strategic planning, and evaluation of entrepreneurial enterprises. Ms. Sterling serves as adjunct faculty for Stephens College in Columbia, Missouri, teaching entrepreneurship. She also serves as a consultant to the Kauffman Center for Entrepreneurial Leadership. She is a member of the Academy of Management and has served as business advisory chair for Students in Free Enterprise and on various community boards such as the Chamber of Commerce, Small Business Task Force for the Department of Economic Development, Association for Enterprise Opportunity, and the St. Louis 2004 Committee on Microenterprise. Ms. Sterling has received numerous awards for her work with the small business sector.

Inhaltsverzeichnis

* Taking the Road to Entrepreneurship * Analysing the Product * Researching the Industry and the Market * Strategic Planning from Entry to Exit * Finding a Location for the Business * Becoming and E-Trepreneur * Strategy for Penetrating the Market * Exploring Management * Merchandise Planning * Selecting a Business Entity * Creating and Understanding the Financial Plan * Developing Operating and Control Systems * Planning Growth Strategies * Constructing the Business Plan - Creating the Roadmap TEXT TEATURES * CD-ROM provides complete instructions on how to write an effective business plan based on FastTrack (TM) and The Business Mentor (TM) sponsored by the Ewing Marion Kauffman Foundation * An emphasis on seasonal fashion merchandise and corresponding inventory requirements * Profiles spotlighting successful entrepreneurs in the fashion industry * Instructor's Guide available on request

Zusätzliche Informationen

GOR008500133
9781563672330
1563672332
Fashion Entrepreneurship: Retail Business Planning Michele M. Granger
Michele M. Granger
Gebraucht - Sehr Gut
Gebundene Ausgabe
Bloomsbury Publishing PLC
2003-01-01
424
N/A
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