Warenkorb
Kostenloser Versand
Unsere Operationen sind klimaneutral

Dragons at Your Door Ming Zeng

Dragons at Your Door von Ming Zeng

Dragons at Your Door Ming Zeng


9.50
Zustand - Sehr Gut
Nur noch 1

Zusammenfassung

Exposing the strategies, strengths, and weaknesses of Chinese competitors, this book surfaces the underlying logic that enables Chinese firms to attack high-end industries. It also provides insight into these very different competitors.

Dragons at Your Door Zusammenfassung

Dragons at Your Door: How Chinese Cost Innovation Is Disrupting Global Competition Ming Zeng

The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday's image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D. The first book to examine this new competitive force, Dragons at Your Door exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.

Über Ming Zeng

Ming Zeng is Professor of Strategy at Cheung Kong Graduate School of Business, China. He is currently on leave from the School and serves as president of Yahoo China. Peter J. Williamson is Professor of International Management and Asian Business at INSEAD, the international business school in France and Singapore, and the author of Winning in Asia.

Zusätzliche Informationen

GOR002668292
9781422102084
1422102084
Dragons at Your Door: How Chinese Cost Innovation Is Disrupting Global Competition Ming Zeng
Gebraucht - Sehr Gut
Gebundene Ausgabe
Harvard Business Review Press
20070701
239
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.