What is amazing about this text is how it takes some very difficult material (particularly around reliability and validity, z-scores, etc.) and makes it easily understandable by an undergraduate student. Just as in his statistics book, Salkind has a genius for conveying difficult material in everyday language that engages the reader. This is the perfect text for any research methods instructor who has struggled with making testing and measurement concepts both understandable and FUN. -- John Q. Hodges, University of Missouri, Columbia The distinguishing factor with this book is the illustrative material. The Tech Talk boxes are helpful for students to quickly get the grasp of a concept and find it to review later. The new vocabulary in tests and measurements is often an obstacle, and these boxes help tremendously.... If there is a tests and measurements book that can enlighten and entertain, this book is the one. -- Joseph Matthews, Brigham Young University The author does a wonderful job conveying concepts clearly and with panache. Undergraduate audiences will be able to follow but not be bored. The book has a strong, consistent voice and I really enjoyed this and felt well cared for as a reader. The discussion on reliability and validity, for example, is better integrated and therefore more useful than any methods text I have read.... It's true. I hate tests but I liked this book. -- Christopher P. Bettinger, San Francisco State University Salkind's book may not make test-taking painless, but it certainly makes learning about tests and measurements less painful. The book is a simple, informative, and easy-to-read introduction to all the basics of what seemed previously to be a difficult subject. -- Denise von Herrmann, The University of Southern Mississippi
