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In The Meantime Nick Miller

In The Meantime von Nick Miller

In The Meantime Nick Miller


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In The Meantime Zusammenfassung

In The Meantime: Lessons and Learning from a Career in Beer Nick Miller

What ingredients do you need to brew a successful career in selling and marketing consumer goods?The lessons found in Nick Millers fascinating and motivating story will tell you. Nick Miller sold a lot of beer in his many years in the UK beer industry. Starting in the bingo halls and working mens clubs of East London, he soon moved up to promoting world-class beer brands into nationwide pub chains and supermarkets.Using a powerful blend of creativity, dedication and discipline alongside a smart sales and marketing strategy he and his team turned Peroni from a niche Italian import into the UK's premier lager. Later he took the helm at the craft beer minnow Meantime, where his magic touch led to the brand's turnaround and eventual sale to SABMiller for GBP120 million. In the Meantime distils all the lessons Nick picked up during his impressive career to show any leader how you can: Think strategically about selling and marketingMaximise the strengths of your teamFind the benefits in setbacks and barriersAnalyse your own strengths and weaknessesMotivate your team and enjoy yourself along the way Unlock the confidence to believe in your own abilities and your potential to aim high and succeed as you discover a disciplined way of thinking that can enable you to become as successful in your chosen industry as you want to be. And along the way, lighten the load with some amusing anecdotes and engaging tales from a career well lived.Cheers!

Über Nick Miller

Nick Miller joined the global brewing giant SAB Miller in 2005, and went onto lead its UK and Ireland operation, transforming the Peroni brand into the market leading lager. Frustrated by the corporate decision-making processes he took up a stake in the struggling craft beer maker Meantime and changed the way people think about beer. His memoir, In The Meantime, details the ups, downs, trials and tribulations of his varied and successful career, along with the business lessons he learned along the way.

Zusätzliche Informationen

GOR012925604
9781912300921
1912300923
In The Meantime: Lessons and Learning from a Career in Beer Nick Miller
Gebraucht - Sehr Gut
Broschiert
Right Book Press
2022-09-22
272
N/A
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