Jack Welch, chairman of General Electric since 1981 and entrepreneurial revolutionary, has turned around one of America's largest, most conservative and complex business groups. This book reveals the six rules Jack Welch lives by: control your destiny or someone else will; face reality as it is, not as it was or as you wish it were; be candid with everyone; don't manage, lead; change before you have to; if you don't have a competitive advantage, don't compete. This is the story of how Welch managed to revolutionize his organization and shows how they can be used to transform the working practices and success of every business.