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Competitive Advantage in SMEs - Organising for Innovation & Change O Jones

Competitive Advantage in SMEs - Organising for Innovation & Change von O Jones

Competitive Advantage in SMEs - Organising for Innovation & Change O Jones

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Zusammenfassung

Draws on empirical evident to illustrate how SMEs can become more innovative through the introduction of new products and services. This book discusses the effective and efficient use of information technology by broadening management skills and knowledge.

Competitive Advantage in SMEs - Organising for Innovation & Change Zusammenfassung

Competitive Advantage in SMEs - Organising for Innovation & Change O Jones

This work draws on up to date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. It discusses the effective and efficient use of information technology by broadening management skills and knowledge.

Über O Jones

Oswald Jones is Professor of Innovation and Entrepreneurship at Manchester Metropolitan University. Fiona Tilley recently left Manchester Metropolitan University to join the School of the Environment at Leeds University as Lecturer in Environment and Business.

Inhaltsverzeichnis

Biographies.Preface.1. Introduction: (F. Tilley and J. Tonge).Section 1 General Management Issues.2. Competitive Advantage in SMEs: Towards a Conceptual Framework (O. Jones).3. Strategic Management for Small and Medium-sized Enterprises (SMEs) (A. Marsden & C. Forbes).4. Corporate Governance for Competitive Advantage in SMEs (R. Warren).5. Sustainability and Competitiveness: Are There Mutual Advantages for SMEs? (F. Tilley, et al.).Section 2. Managing People.6. Human Resource Management: Managing People in Smaller Organisations (S. Taylor, et al.).7. Employee Share Ownership in SMEs (A. Pendleton).8. Managing Creativity and Competitive Advantage in SMEs: Examining Creative, New Media Firms (M. Banks, et al.). 9. Innovation in SMEs: Intrapreneurs and New Routines (O. Jones ).10. Networking Capability: The Competitive Advantage of Small Firms (D. Taylor & K. Pandza).Section 3. Functional Management.11. The Adoption of E-Business Technology by SMEs (P. Windrum and P. de Berranger).12. Supply Chain Management: Improving Competitive Advantage in SMEs (A. Macpherson & A. Wilson).13. Sustaining Viability in SMEs: Perspectives on Innovation in Financial Management (B. Sweeting, et al.).14. Retail and Services Marketing (S. Baron).15. Conclusion (O. Jones & F. Tilley).Index.

Zusätzliche Informationen

GOR004205639
9780470843345
0470843349
Competitive Advantage in SMEs - Organising for Innovation & Change O Jones
O Jones
Gebraucht - Sehr Gut
Broschiert
John Wiley & Sons Inc
20030218
290
N/A
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