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Gamechangers - Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game P Fisk

Gamechangers - Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game von P Fisk

Gamechangers - Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game P Fisk


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Zusammenfassung

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world.

Gamechangers - Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game Zusammenfassung

Gamechangers - Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game P Fisk

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. Gamechangers are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: * Thinking smarter and acting faster * Embracing the new tricks of business * Understanding how gamechangers dream and disrupt * Delivering practical results and winning

Gamechangers - Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game Bewertungen

Gamechangers takes you into the mindset of those who shift the parameters and make vital changes in the markets. By taking a look at what makes them innovative and inspirational, you can make your own mark and become a Gamechanger yourself (Talk Business, February 2015)

Über P Fisk

Peter Fisk is a business and innovation, brand and marketing expert. He is a bestselling author of six books, a keynote speaker, and experienced consultant and coach to business leaders around the world. He has been described by Business Strategy Review as one of the best new business thinkers.
Peter founded and leads GeniusWorks, the brand and business innovation company, working with business leaders to see things differently, to imagine, develop and implement more inspired strategies for brands, innovation and marketing. He works globally and across sectors, sharing insights, ideas and next practices. Recent clients include American Express and Coca Cola, GSK and Marks & Spencer, Microsoft and O2, Philosophy and Red Bull, Shell and Virgin, Vodafone and Volkswagen.
He has worked with over 150 companies, in more than 30 countries.He was previously the transforming CEO of the world's largest marketing organisation, the Chartered Institute of Marketing.

Inhaltsverzeichnis

INTRODUCTION Are you ready to change the world? 1 PART 1 Are You Ready? 8 1. Play 11 2. Change 21 3. Win 29 PART 2 Change the Game 36 4. Think 39 5. Explore 53 6. Disrupt 67 7. Inspire 81 8. Design 97 9. Resonate 111 10. Enable 121 11. Mobilize 129 12. Impact 139 13. Amplify 151 PART 3 The Gamechangers 166 14. Futurestore 173 15. Futurebank 185 16. Futurehealth 197 17. Futuregadget 209 18. Futuremedia 219 19. Futurefashion 229 20. Futuretravel 239 21. Futurefood 249 22. Futuretech 259 23. Futuremakers 271 PART 4 Gamechanger Labs 280 Future Lab 282 Creative Lab 286 Brand Lab 290 Performance Lab 294 APPENDIX Doing More 298 The Author 299 The Book 300 What s New? 300 What s More? 300 What s Next? 301

Zusätzliche Informationen

GOR007138106
9781118956977
1118956974
Gamechangers - Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game P Fisk
Gebraucht - Sehr Gut
Broschiert
John Wiley & Sons Inc
20141205
314
N/A
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