Between 1720 and 1751, the gin craze nearly overwhelmed London. Based on extensive research, this title follows the history of gin, or "geneva" - from its introduction from Holland after the "Glorius Revolution", to its role as the sustenance of the poor, a quick trip to oblivion in the squalid and diseased poverty of 18th-century London. This is the story of "Madam Geneva's" rise and fall. Gin-drinkers and sellers, politicians and distillers all add their voices to this account of London's first drug craze, which takes us from the corridors of power to the cornfields of Norfolk, from the pulpits of reformers to the tenements of St Giles in the Fields.