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Sales Management Patrick Forsyth

Sales Management von Patrick Forsyth

Sales Management Patrick Forsyth


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Zusammenfassung

Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focused. This book includes examples and lessons from companies in hotel management, financial services and pharmaceuticals. It also offers a glossary of key concepts.

Sales Management Zusammenfassung

Sales Management: Marketing 04.10 Patrick Forsyth

This book provides a fast track route to mastering all aspects of sales management. It covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focused; and examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals. It includes a glossary of key concepts and a comprehensive resources guide. "ExpressExec" is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. "ExpressExec" is organised into ten core subject areas making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; and Life and Work. "ExpressExec" is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Über Patrick Forsyth

PATRICK FORSYTH runs Touchstone Training & Consultancy which specializes in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books

Inhaltsverzeichnis

Introduction to Express Exec Introduction What Is Sales Management? The Evolution of Sales Management The E--Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making Sales Management Work Frequently Asked Questions (FAQs) Acknowledgements Index

Zusätzliche Informationen

GOR002776303
9781841121932
1841121932
Sales Management: Marketing 04.10 Patrick Forsyth
Gebraucht - Sehr Gut
Broschiert
John Wiley and Sons Ltd
2001-12-13
118
N/A
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