Anyone managing an artists career needs to be well-versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.
Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects. His career includes service in the US Air Force, and work in commercial radio and TV, political management, the music business, academia, and as your author.
1. Professional Artist Management and Its Principles
2. Preparing to Manage
3. Entrepreneurship and Basic Money Management
4. The Artist Prepares to be Managed
5. Lessons in Artist Management
6. The Artist Management Contract
7. A Planning Primer for the Artist Manager
8. The Artist as a Business and a Brand
9. Income from Live Performance
10. Income from Songwriting
11. Income from Recording
12. Conducting Business for the Artist
13. The Artist Career Plan
14. Coaching, Leadership, and Final Advice