From the beginning in 1759 when Arthur Guinness signed a 9,000-year lease on a run-down Dublin brewery to the present when over 10 million glasses of Guinness[registered] beer are drunk every day, this book celebrates the story of one of the world's most iconic brands. It reveals the compelling history of the beer, with evocative photographs of the people and places that are such a part of the rich heritage of Guinness[registered] the brand. Remembered too are some classic advertisements, with some special moments from early advertising work beautifully relived. You will also discover what gives Guinness[registered] beer that distinctive colour and flavour and precisely how to pour the perfect pint. Added to this are 18 delicious Guinness[registered] inspired recipes, both classic and contemporary, that make the most of the taste of one of the world's best loved beers. Let's raise a glass to 250 remarkable years.