CHAPTER 1 The Scope and Challenge of International Marketing
CHAPTER 2 The Dynamics of International Business
CHAPTER 3 Geography and History: The Foundations of Cultural Understanding
CHAPTER 4 Cultural Dynamics in International Marketing
CHAPTER 5 Business Customs and Practices in International Marketing
CHAPTER 6 The International Political and Legal Environment
CHAPTER 7 Researching International Markets
CHAPTER 8 Emerging Markets and Market Behaviour
CHAPTER 9 Multinational Market Regions and Market Groups
CHAPTER 10 International Marketing Strategies
CHAPTER 11 International Market Entry Strategies
CHAPTER 12 Exporting, Managing and Logistics
CHAPTER 13 Developing Consumer Products for International Markets
CHAPTER 14 Marketing Industrial Products and Business Services
CHAPTER 15 The International Distribution System
CHAPTER 16 International Advertising and Promotion
CHAPTER 17 Personal Selling and Negotiations
CHAPTER 18 Pricing for International Markets
CHAPTER 19 Ethics and Social Responsibility in International Marketing
CHAPTER 20 Financing and Managing International Marketing Operations