This guide solves the 100 most common mistakes of Internet design, marketing and strategy. Broken links, lack of on or off line help, long download times, poor search engines strategies, complicated buying procedures - these are just some of the most common mistakes people encounter when using the Internet. Not only is this frustrating for the user, but it costs businesses sales. This non techie, straightforward guide addresses common mistakes, helping readers to improve Website design, marketing and Internet strategies by learing from other people's mistakes.