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Employee Research Peter Goudge

Employee Research von Peter Goudge

Employee Research Peter Goudge

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Zusammenfassung

A holistic view of communications and the crucial role played by employees and employee research. The market research techniques described can help employees become more motivated and organisations more effective.

Employee Research Zusammenfassung

Employee Research: How to Increase Employee Involvement through Consultation Peter Goudge

Understanding and consulting with employees is critically important. Employees can be powerful ambassadors in communicating a company's values throughout the market place. Companies also want to be good corporate citizens, which includes examining the employee perspective on organizational issues and developments. Of course it can also result in improving organizational performance and gaining competitive advantage. Employee Research is a comprehensive, authoritative and clearly written text that outlines the key principles of undertaking professional research amongst employees. Intelligent and insightful, it deals with all the issues that need to be considered when ensuring that employee research is sound enough to provide a platform for organizational decision-making. Peppered with case studies and examples, Employee Research looks at all the latest techniques and developments. Invaluable to market research professionals and those studying for MRS qualifications, it is also essential reading for managers everywhere who are undertaking employee research for the first time.

Employee Research Bewertungen

the market research in practice series are excellent publications. they offer students the opportunity to study core topics separately and in depth. graham webb, senior programmes manager, marketing, sales & retail, park lane college, uk describes how to conduct employee based research that is robust and serviceable in business decisions. reference and research book news examines the role that market research can play in processes of communicating with and engaging employees. journal of economic literature

Über Peter Goudge

Peter Goudge is an experienced Research Consultant with a strong background in HR and market research - the result of a long career in the service industry. A staunch advocate of employee research practices, he is a founder member and former chairman of the MRS Employee Research Group and was session chairman of first MRS Conference session devoted to employee research. He is also the author of the MRS Best Practice Guidelines for Employee Research.

Inhaltsverzeichnis

1. conducting employee research: reasons and benefits introduction; state of the nation; prioritizing management action; managing response to change; culture mapping; work/life balance, harassment and stress; benchmarking; key performance indicators; balancing top-down communications; widening the ideas pool; internal communications audits; external communications; successful recruitment and retention; customer and business alignment; business models and quality systems; conclusions 2. employees and customer satisfaction introduction; unhappy employees and unhappy customers; unhappy employees and happy customers; happy employees and unhappy customers; happy employees and happy customers; loyalty and commitment; employee engagement; employee-customer profit chain; customer relationships; employees as 'real' customers; internal 'quasi' customers; organizational citizenship behaviour; employees in the wider world; conclusions 3. employees, shareholders and capital introduction; happy employees and happy shareholders; complete convergence; works councils; encouraging employees to become shareholders; other stakeholders; intellectual capital; human capital; conclusions 4. employee research and the communications context introduction; representatives; direct communications; knowledge management; the communications mix; indirect communications; employee research; conclusions 5. good practice in setting up a survey introduction; prerequisites; writing a research brief; research objectives; the advantages of using an external supplier; next steps in conducting a quantitative study; quantitative studies generally; conclusions 6. internet and e-mail surveys introduction; what constitutes internet research; e-mail, an intranet or the internet?; advantages of web-based surveys; issues for consideration; mrs internet research guidelines; conclusion 7. qualitative research introduction; specific features of qualitative research; the skills required of a qualitative researcher; issues specific to qualitative research amongst employees; applications of qualitative research; qualitative research online; conclusions 8. the advent of employee insight introduction; the evolution of a discipline - mr; customer insight; the evolution of a discipline - hr; business goals; the psychological contract; the employer brand; employee insight; how this insight happens; conclusions appendix 1 information and consultation regulations appendix 2 the market research society code of conduct appendix 3 how to apply the mrs code of conduct in employee research

Zusätzliche Informationen

GOR002848380
9780749445409
0749445408
Employee Research: How to Increase Employee Involvement through Consultation Peter Goudge
Peter Goudge
Market Research in Practice
Gebraucht - Sehr Gut
Broschiert
Kogan Page Ltd
20060603
224
N/A
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