Name: Social Media for Creative Libraries von Phil Bradley
SKU: 9781856047135
Price: 8.00 CHF
Availability: InStock

Social Media for Creative Libraries Zusammenfassung

Social Media for Creative Libraries Phil Bradley

Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively.
Based on his acclaimed work How to Use Web 2.0 in Your Library, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. Including:

a discussion of authority checking and why information professionals are needed more than ever in a social media world
a guide to creating great presentations online
how online tools can make teaching and training sessions easier and more enjoyable for information professionals
useful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion
how to create a good social media policy and why
a look at a few social media disasters and how they could have been avoided

Readership: Packed with features and accompanied by introductory videos on the Facet Publishing YouTube channel, Social Media for Creative Libraries is essential reading for all library and information professionals.

Social Media for Creative Libraries Bewertungen

"...impressively instructive and 'user friendly', making it a highly prized and recommended addition to personal, professional, community, corporate, and academic library 'Library Science' reference collections and supplemental studies reading lists."

-- Midwest Book Review

Über Phil Bradley

Phil Bradley is a renowned information specialist, internet consultant and conference speaker who specializes in internet search and social media. In the 24 years he has been working with the internet he has worked with search engine companies, corporate businesses, charities, universities, schools, librarians and government departments to improve and enhance their internet experiences. Phil also blogs about search and social media and is very active on platforms such as Twitter, Facebook and Pinterest. He also writes a column in CILIP Update magazine, and previous titles with Facet Publishing include Expert Internet Searching, 4th edition. Phil was President of The Chartered Institute of Information Professionals (CILIP) for 2012-13.

Inhaltsverzeichnis

1. An introduction to social media

So what is social media?
Complexity and simplicity
Cloud-based versus computer-based
Browser-based or installed software
Solitary or crowd-based
Communication
Where is data now?
Validating content
Control through the website, or dispersed
Web/internet/social search
Information tracked down, or brought to us
Getting it right or getting it quickly
Connection speeds and storage costs
Our roles
Web 1.0 was about limitations, social media is about freedom
Summary

2. Authority checking

Introduction
Facebook
Twitter
LinkedIn
Google properties
Blogs
Other ways to check authority
Summary
URLs mentioned in this chapter

3. Guiding tools

Introduction
Home or start pages
Pearltrees
Google customized search engines
Bookmarking packages
Blending bookmarks into a social media strategy
Summary
URLs mentioned in this chapter

4. Current awareness and selective dissemination of information resources

Introduction
Let the networks take the strain!
Tablet-based applications
Web-based curation tools
News curation by e-mail
Summary
URLs mentioned in this chapter

5. Presentation tools

Introduction
Additions to PowerPoint
Prezi
Interactive presentations
Timeline packages
Easy-to-create presentations
Animated presentations
Summary
URLs mentioned in this chapter

6. Teaching and training

Introduction
Screencasting
Screencapture
Interactive training: Google+ Hangouts
Interactive training: other resources
MOOCs
Advantages and disadvantages of e- learning
URLs mentioned in this chapter

7. Communication

Introduction
Just the facts
Twitter
Facebook
Blogging
Chat rooms
Wikis
Sticky note software
Google Docs
Distributing your content
Summary
URLs mentioned in this chapter

8. Marketing and promotion the groundwork

Introduction
Blending your social media presences
Getting past the organization roadblock
Search engine optimization (SEO)
Location
Consumer rather than creator
Monitoring tools
Summary
URLs mentioned in this chapter

9. Marketing and promotion the practicalities

Introduction
Images
Photographic manipulation
Make images more exciting
Podcasting
Video
Augmented reality
Summary
URLs mentioned in this chapter

10. Creating a social media policy

Introduction
Why an organization needs a social media policy
Defining social media
Social media policies for specific tools
Personal versus professional
The chain of command
Dealing with criticism
Dos and donts
Legal issues
How often should a policy be reviewed?
Summary
URLs mentioned in this chapter

Appendix: Social media disasters

United Breaks Guitars
Never seconds
Tweeting from the wrong handle
Employees being stupid
Turning a negative into a positive
Watch the news, dont just react to it
Dont pick a fight with the internet!
Summary

Zusätzliche Informationen

Sku

GOR011295755

ISBN 13

9781856047135

ISBN 10

185604713X

Titel

Social Media for Creative Libraries Phil Bradley

Autor

Phil Bradley

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

Facet Publishing

Datum

2015-01-15

Anzahl der Seiten

256

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.