Elite China Pierre Xiao Lu

Name: Elite China von Pierre Xiao Lu
SKU: 9780470822678
Price: 11.50 CHF
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Elite China Pierre Xiao Lu

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Zusammenfassung

In this book find out who the Chinese luxury product consumers are, the characteristics of their luxury consumption and most importantly, the implications for luxury firms and marketers. This is a powerful book for marketers, advertisers and brand managers.

Elite China Zusammenfassung

Elite China: Luxury Consumer Behavior in China Pierre Xiao Lu

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Über Pierre Xiao Lu

Pierre Xiao Lu is an Assistant Professor of Marketing at Fudan University's School of Management in Shanghai and the LVMH Chair Visiting Professor of Marketing at ESSEC Paris-Singapore. He also consults for many multinational luxury firms, such as Lacoste S.A., LVMH and PPR-Gucci. Professor Lu specializes in luxury consumer behavior in China and luxury brand management in Asia. After working for several years at ESSEC's luxury industry research center, he received his Ph.D. from ESSEC Business School Paris. He has published a number of articles on the luxury industry and Chinese luxury consumers in professional and academic journals, such as AMA, AFM, Comite Colbert, Harvard Business Review China and Financial Times China. The book Luxury Brand Management: A World of Privilege (John Wiley & Sons (Asia) Pte Ltd., 2008) was translated by Professor Lu into Chinese (Shanghai People's Publishing house).

Inhaltsverzeichnis

Acknowledgments ix Foreword xi Introduction: Understand China's Elite, Understand China's Future xiii Chapter 1: Luxury Consumption and China's Elite 1 Chapter 2: The Confused Concept of Luxury 19 Chapter 3: Consumer Value Systems in 21st-Century China 31 Chapter 4: A Typology of Chinese Luxury Consumers 69 Chapter 5: Habits, Lifestyles, Locations 99 Chapter 6: Opportunities for Chinese Luxury Brands 141 Conclusion 179 Appendix 195 Index 203

Zusätzliche Informationen

Sku

GOR007167020

ISBN 13

9780470822678

ISBN 10

0470822678

Titel

Elite China: Luxury Consumer Behavior in China Pierre Xiao Lu

Autor

Pierre Xiao Lu

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

John Wiley and Sons Ltd

Datum

20080829

Anzahl der Seiten

224

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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