Have you ever wondered how a game goes from being a concept to being an actual product? Do you want to know what steps you have to take to get your game on the shelf? This book will answers these questions and more. Offering advice and insight on everything from how to get a foot in the door to what to do once inside, this is a true inside scoop of the industry. It includes the fundamental rules of good game design, tips on applying storytelling to interactive media and the game development lifecycle.