From Equality Diversity R. Ross
Through the 1970s and part of the 1980s, equal opportunities was viewed as a constraint upon business, although some major companies did aim to lead the field (eg Esso, NatWest, British Airways, Royal Insurance). Moreover, the approach has been piecemeal, with more progress being made on gender issues. Organizations are finding the labour market a challenging arena and it is likely, therefore, that the 1990s will require organizations to develop a more serious and coherent approach to equal opportunity practices. The book stresses the business benefits of equal opportunity programmes and explores the best ways of getting programmes off the ground. It examines equal opportunity as a whole and offers a model for bringing about an organizational culture which accepts equal opportunity. This text is illustrated with examples of good practice. It is aimed at personnel directors and other senior executives in both the public and private sectors, business school and specialist libraries and management consultants (human resource divisions).