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International Management Rajib N. Sanyal

International Management von Rajib N. Sanyal

International Management Rajib N. Sanyal


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Zusammenfassung

For one-semester, junior/senior/graduate-level courses in International Management, Multinational Management, or Global Management, this text focuses on managing business in a global environment, and how management is affected by key environmental factors - such as international politics, cultural differences, and more.

International Management Zusammenfassung

International Management: A Strategic Perspective Rajib N. Sanyal

For one-semester, junior/senior/graduate-level courses in International Management, Multinational Management, or Global Management.

This text focuses on managing business in a global environment, and how management is affected by key environmental factors-such as international politics, cultural differences, and the expectation of corporate social responsibility. It provides students with up-to-date coverage of contemporary managerial issues, a look at different types of international business activities, and an understanding of how international firms are organized to achieve their strategic goals. A seamless transition between theory and practice is achieved with the use of academic research and real-life business applications throughout the book.

Inhaltsverzeichnis

I. THE SETTING OF INTERNATIONAL MANAGEMENT.

1. The International Firm and the Manager.
2. Cultural Variables.
3. Management of Political Risk.

II. MANAGING UNDER DIFFERENT ENTRY METHODS.

4. Strategy Formulation and Implementation.
5. Exporting and Importing.
6. Licensing and Franchising.
7. Strategic Alliances and Equity Investments.

III. ORGANIZING THE FIRM'S ACTIVITIES.

8. Operations Management and Logistics.
9. Organizational Design and Control.

IV. MANAGING EMPLOYEES AND SOCIAL RESPONSIBILITY.

10. Human Resource Management.
11. Management of Employee Relations.
12. Managing Ethics and Social Responsibility.
Integrative Video Case: Part I-MTV Europe and Yahoo!.
Integrative Video Case: Part II-Land's End and Yahoo!.
Integrative Video Case: Part III-TEVA and Deckers.
Integrative Video Case: Part IV-Waterford Crystal.
Index.

Zusätzliche Informationen

GOR013005396
9780201471533
0201471531
International Management: A Strategic Perspective Rajib N. Sanyal
Gebraucht - Sehr Gut
Gebundene Ausgabe
Pearson Education (US)
2000-11-09
503
N/A
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