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e-Business 2.0 Ravi Kalakota

e-Business 2.0 von Ravi Kalakota

e-Business 2.0 Ravi Kalakota


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Zusammenfassung

Drawing on their personal experience working with leading businesses, the authors provide a picture of the benefits and challenges that e-business presents and identify the fundamental design principles for building an e-business blueprint. They include information on application framework design, strategy and e-business execution.

e-Business 2.0 Zusammenfassung

e-Business 2.0: Roadmap for Success Ravi Kalakota

In the best-selling first edition of this book, Ravi Kalakota and Marcia Robinson offered breakthrough guidance for establishing successful e-Business infrastructures. Now, less than two years later, they've thoroughly revamped it to reflect the massive changes that have taken place in the rapidly changing e-Business marketplace -- and to give executives an invaluable roadmap to the next stage of their e-Business transformations. Discover why some companies are achieving extraordinary success with e-Business, while others' e-Business initiatives are collapsing -- and master powerful new techniques for executing on e-Business strategy. Like the best-selling first edition, e-Business: Roadmap for Success is grounded in detailed case studies, and in the authors' extensive experience in implementing enterprise e-business initiatives.

Über Ravi Kalakota

Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies.

Marcia Robinson is the cofounder and president of e-Business Strategies. She has extensive experience in the service delivery and customer side of e-business for the financial services industry.



0201721651AB04022003

Inhaltsverzeichnis



Foreword.


Preface.


1. Moving from e-Commerce to e-Business.


2. Spotting e-Business Trends.


3. Digitizing the Business: e-Business Patterns.


4. Thinking e-Business Design: More Than Technology.


5. Constructing the e-Business Architecture: Enterprise Apps.


6. Integrating Processes to Build Relationships: Customer Relationship Management.


7. Transforming Customer Contact into Revenue: Selling-Chain Management.


8. Building the e-Business Backbone: Enterprise Resource Planning.


9. Implementing Supply Chain Management and e-Fulfillment.


10. Demystifying e-Procurement: Buy-Side, Sell-Side, Net Markets, and Trading Exchanges.


11. Business Intelligence: The Next Generation of Knowledge Management.


12. Developing the e-Business Design: Strategy Formulation.


13. Translating e-Business Strategy into Action: e-Blueprint Formulation.


14. Mobilizing the Organization: Tactical Execution.


Endnotes.


Index.

Zusätzliche Informationen

GOR002034294
9780201721652
0201721651
e-Business 2.0: Roadmap for Success Ravi Kalakota
Gebraucht - Sehr Gut
Broschiert
Pearson Education (US)
2000-12-12
544
N/A
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