These are real secrets. Pearls of wisdom learnt through years of experience in some of the most competitive companies around. They are the secrets that seriously successful people use to get ahead, even when times are tough.

Here are ten core principles that you can use to be the very best at what you do. They're shameless crutches on which to leverage your talent, powerful ways to develop a reputation for excellence and winning strategies that will help ensure your survival in any economic climate.

Very few can build a career that gives them what they deserve but now you can. Success can be yours, once you know the secrets.

You need this book to keep sane and get ahead in business today.

James Arnold-Baker - founding chairman, Doctors.net.uk and Hothouse Fiction; ex CEO Oxford University Press.